iPod vending machines.

I saw vending machines selling iPods and iPod accessories at the airport today. It's either new or I haven't paid attention to these things. Needless to say, these machines do not take cash; a 30 gig iPod was selling for $250 plus tax.

I wonder how successful this venture is going to be. I can't see myself using them but I am not in their target market. I didn't see if you could buy songs from iTunes as well. An empty or preloaded iPod is virtually useless so this cannot really be an emergency or impulse purchase. I am curious about the the thinking behind it.